about

I am an experienced freelance graphic designer, lifestyle photographer, and Spark AR creator with a fashion degree.

Born and raised in Belgrade in a family of artists, I’ve been in love with every form of design since 1986. Influenced in a great way from an early age by my grandfather, who was a photographer specializing in portraits, and my mother, who is an animator, I feel that I’m either always creating or at least thinking about creating.

I studied fashion and apparel design at the College of Textile Design, Technology, and Management in Belgrade, which has impacted my current artistic style, although I’ve decided to follow a different career path. I love to play with colors and textures (what you can see both in my graphic works and my jewelry label), different techniques, and a balance of light and dark. While I was in college, I spent a lot of time working part-time in marketing agencies, and that is how I fell in love with graphic design, which led to a non-tertiary degree in graphic and print design and prepress at the ITA Academy in Belgrade and also 4 years in a professional printing studio where I gained my experience working on various projects.

I strongly believe that, in order to be better, one always has to stay curious about life, and that you can never know enough about a subject you’re passionate about. That is how I’ve gotten into the world of SPARK AR and Instagram filters, and I’m having so much fun!

Another great passion of mine is lifestyle and product photography, both analog and digital. Probably inspired by my childhood, which I spent surrounded with analog cameras in my grandfather’s studio, I first started doing photography approximately 10 years ago for my own brand needs and realized that I loved the boost in creativity and freedom that being behind the camera gave you. Especially film photography, which forces you to think ahead and doesn’t allow mistakes.

This is my favorite quote, because I used to see my inclination to various forms of design as a flaw and unability to commit to just one creative outlet, but I’ve since learned that that isn’t a flaw, it is my biggest strength. And I do not tend to take myself too seriously, till it’s time to get to work!